Is beauty equipment really so important for beauty salons? -Beijing Zhenhuimei Beauty Equipment Co., Ltd.
With more and more beauty salons, store managers are really under a lot of pressure. If you want beauty salons to survive, you must have your own survival strategy, that is, characteristics . Only in this way can you stand out in the beauty salon. When it comes to survival strategies and features, the editor believes that there are no more than two aspects, one is service, and the other is technology! Now the services of beauty salons are all very good, so let's fight for technology, so is beauty equipment really that important for beauty salons?
I communicated with many beauty salon owners and found that there are very few beauty salons that only use manual operation services, and the number is decreasing year by year. High-tech beauty equipment projects have been introduced There are so many beauty salons in China.
High-tech beauty equipment has an increasing effect on the survival rate and project profit ratio of beauty salons. It can be seen from this that,It can be said to be a powerful sword to break the ice in the operation of beauty salons . Since it is said that beauty salon equipment is really important to the survival rate of beauty salons, where are the advantages?
Three advantages of beauty equipment:
Advantage 1: save money
Maybe when I said saving money, the owner of the beauty salon thought I was lying. The existing beauty equipment on the market ranges from a thousand yuan to ten thousand yuan to hundreds of thousands, and you need to buy related consumables in the later stage. Where can you save the money?
In fact, the money saving mentioned by the editor is not visible in the short term, but accumulated in long-term operation.
The difficulty of recruiting people in beauty salons is well known. Not only is it difficult to recruit people, but it is also difficult to manage them. If the beautician didn't like it, he rolled up the quilt and left, maybe even took away the little sisters in the shop.
For beauty salons, the intelligent operation of high-tech instruments does not require the beauty salon to spend too much on training the beautician's equipment operation, and it can also minimize The loss of skills brought by the beautician to the beauty salon after job-hopping. Once the beautician quits, the technical advantages of the beauty salon will not be lost.
Advantage 2: Save time
For example, traditional slimming, slimming, whitening and blemish care items, simply using products can no longer satisfy consumers, and it is necessary to use equipment to improve the nursing effect. Second, I specifically interviewed Ms. Huang who needed to lose weight.
Advantage 3: Labor-saving
The current beauty equipment market has become saturated, but this is only for old products, and market demand always exists objectively.
Hair removal, breast enhancement, blemishes, and skin rejuvenation are all very traditional care items, but after using traditional products alone, the effect is not good, and it is necessary to use equipment to improve the efficacy. It is also a favorable factor to promote the development of the instrument market.
For example, E-light and radio frequency are very popular technologies, which have more benefits than traditional photon technology. They can reduce epidermal damage, and the operation depth can reach the dermis, which is beneficial to wrinkle removal and The nursing effect of facial lifting is better, and it can achieve zero damage, and you can return to normal life after surgery. The operation of the current beauty equipment has been intelligent and simplified.
Instead of pinching, kneading, and pressing by simple techniques, the workload of the beauty salon is greatly reduced.
Simply speaking, there are four advantages of general beauty equipment:
1. For the intelligent operation of beauty equipment, it does not need to spend too much to train the beautician to operate the beauty equipment. Simple operation, easy to use.
2. Customers have been doing beauty treatment for many years, and the traditional beauty model has been difficult to meet the needs of customers. It is necessary to use equipment to improve the nursing effect and increase new items in beauty salons.
3. High-tech and intelligent instruments, combined with avant-garde skin management, get rid of the shackles of traditional beauty models, and will make customers feel tall.
4. Simplified instrument operation allows beauticians to have more time to communicate with customers, and the benefits of increasing product sales are obvious.
Based on the above points of view, beauty equipment can determine the survival rate of beauty salons! But what the editor mentioned here is: the owner of the beauty salon must not give up the technique of beauty because of the introduction of beauty equipment, and do not accept it completely because of the rejection of equipment beauty. The beauty salon should improve according to the specific skin condition of the customer. effect to select.