Laser Beauty Machine Supplier - Beauty Equipment ManufactureBeauty equipment is a good business, why can't domestic companies sell it at a good price?
1. The country has not introduced mandatory standards
Regarding the properties of household beauty instruments, there have been different opinions in the industry. Some people think that beauty instruments are small household appliances, and household beauty instruments in the Japanese market are a type of electrical appliances; others think that beauty instruments are medical devices in terms of equipment. However, medical devices require a professional production enterprise license. Because it is difficult to obtain evidence, most companies position themselves as home appliances in publicity. Since there are no clear regulations in this regard in China, although the market is busy, the manufacturers of beauty instruments will still be embarrassed. The unknown attributes mean that there is a lack of normative standards to follow, and it is difficult to be convincing in the process of promoting to the market. At the same time, it will hinder more companies from joining the market.
2. Damaged image of domestic cottages
The technical principle of the beauty instrument is actually relatively simple, and the entry threshold is low. General household appliance companies can produce it. The differences between different beauty instruments mainly lie in the materials used and the frequency of vibration. Consumers attach great importance to the safety of products; unfortunately, domestic counterfeit beauty device brands are emerging one after another, and the sale of substandard products has resulted in damage to consumers' rights and interests, which in turn has caused other domestic brands to be wronged, resulting in repeated incidents of decline in the reputation of domestic beauty device brands. CCTV's "Weekly Quality Report" revealed that there are safety risks in many beauty instrument products on the market; in addition, 12.4% of household beauty instrument-related companies experienced abnormal operations, 1.8% of related companies were subject to administrative penalties, and 7 related companies had Serious violations.
3. Weak strength will not do marketing
Most domestic beauty instrument companies started as OEMs for foreign brands or doing export trade. With the hot domestic market, domestic companies began to try to launch their own brands, but because these companies only focus on production all the year round, they don’t understand how companies In terms of brand operation, marketing and online marketing, the current scale and popularity lag behind foreign brands. For these domestic companies, the online marketing channels are very complicated now, the marketing scenarios are constantly subdivided and the investment in brand cultivation has become larger. Domestic consumer education is not yet very mature, so for small and medium-sized enterprises that have just entered the beauty instrument market, it is very difficult to rebuild a brand alone. A nice option.
When foreign brands have the upper hand, domestic brands should notIt is self-deprecating. Domestic companies have first-class R&D technology and understand the needs of users for home care. Therefore, they have the advantage to develop cost-effective products as their long-term development goals. At that time, the beauty instrument market may be reshuffled. Domestic beauty instrument manufacturers There will be new developments.
