Laser Beauty Machine Supplier - Beauty Equipment ManufactureWhich regions are beauty equipment suitable for export_Beijing Zhenhuimei Beauty Equipment Co., Ltd.
The beauty instruments on the market are mainly divided into those used by beauty salons and the handheld household beauty equipment used by individual consumers, among which beauty equipment is a device, the industry has high barriers to entry, and the market supervision is relatively strict; while household beauty equipment belongs to the small household appliance industry, and now there is a lack of relevant product standards , market regulation is relatively loose.
Beauty equipment has undergone several upgrades, and now mainly includes laser beauty equipment, radio frequency beauty equipment, liposuction systems and other equipment, which are widely used in Dermatology, plastic surgery and various beauty and skin care clubs.
The threshold of the domestic market is high, and the only way out is to enter the overseas market
Most of the beauty equipment belongs to the second and third types of equipment stipulated in the "Regulations on the Supervision and Administration of Devices", and the time period for processing relevant industry certificates is relatively long. According to experience, it usually takes 9-10 months from the time when the beauty equipment manufacturer starts to prepare to obtain the certificate, which does not include the time for clinical trials. Depending on the product, clinical trials are possible for 3 months to one or two years. Other capital costs are also very high, including product research and development, system construction, patentThe various expenses including application for declaration and production license need to add up to millions of yuan, which is not a small expense for small and medium-sized enterprises.
In addition, due to the late start of the industry, the market concentration is not high, the domestic market is still in the stage of low-price competition, beauty equipment manufacturers copy each other, The phenomenon of imitation is relatively serious, which not only affects the profit income of enterprises, but also affects the development of the entire beauty equipment industry.
Developed countries have a large demand for beauty products, and product certification is the biggest challenge for export
At present, developed countries such as Europe, America, Japan and South Korea are more active in the global beauty instrument market. The industry is booming, and the product functions of both professional beauty equipment and household beauty equipment are at a relatively high level.
The United States is the country with the earliest start of the beauty industry and the largest market in the world.
European and American countries have huge market demand and mature industries, which are the main markets for major beauty equipment companies in the world. However, because the quality of beauty equipment is directly related to the health of consumers and the effect of surgery, European and American countries have extremely strict requirements on product export certification. The tax list of the Sino-US trade war has not yet touched beauty equipment products, so it has little impact on the export to the US market, and product certification and customs clearance are the biggest difficulties and challenges in the export of beauty equipment.
Now EU CE certification and US FDA certification are the most stringent certifications in the world. In addition, other countries also have their own certification requirements, such as exporting to Russia and other CIS countries. GOST certification, ANVISA certification is required for export to Brazil, while the certification requirements of Southeast Asian countries such as Vietnam and Thailand are not so strict.
The beauty industry in Europe and the United States is more mature, and high-end beauty equipment is favored
The beauty industry in European and American countries is highly concentrated, and most of them are operated by chain stores, which are very mature in terms of channels and service systems. The potential space of China's home beauty market is large, but the penetration rate of beauty equipment is low, and it is at the low-end level in the global market. Relatively speaking, European and American customers mostly purchase traditional high-end beauty equipment, while Southeast Asian customers have greater demand for beauty and skin care, and prefer mid-to-low-end products.
European and American consumers have relatively mature consumption awareness. Brand and other information selection service organizations. The main consumer groups are mature women with stronger beauty needs and stronger spending power.
The Southeast Asian market is dominated by young consumers, who pay more attention to the habit of personalized consumption. For example, in recent years, the number of Vietnamese young people who are keen on tattoos has increased significantly, and many people prefer to tattoo tattoos on eyebrows and lips.tattoo. However, as they get older, many people rush to get their tattoos removed, making tattoo removal devices a hot seller.
Want to put to foreign countries, which regions are more suitable, beauty Instrument manufacturers-Beijing believes that it is still necessary to analyze the positioning of beauty instrument manufacturers to find out a suitable export plan, accurate and effective Increase market share.
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