Viessman--the "leader" in China's beauty equipment market_Beijing Zhenhuimei Beauty E

Information Zhenhuimei 2023-04-18 16:46:49

Viessman--the "leader" in China's beauty equipment market_Beijing Zhenhuimei Beauty Equipment Co., Ltd.

Viessman--the

Science and technology are changing with each passing day. The majority of beauty-loving women have gradually increased their requirements for beauty and skin care. Skin care" to the era of "all-round skin care". And now beauty equipment has ushered in a period of blowout development. According to TMALL International data, during the year, the international transaction volume of imported household beauty equipment in TMALL increased by more than three times year-on-year. floor," which isn't even a makeup-free treatment. Although the market potential of beauty equipment in China and other developing countries is huge, the level of innovation in beauty research and development is relatively low, and the global market is at a low-end level. The lack of industry standards, the rapid growth of enterprises in the industry, and the lack of R&D innovation capabilities and scientific theoretical systems, the quality levels of domestic beauty equipment manufacturers in my country vary, and the overall level is at a low level in order to obtain profits. Short-term profit and lack of long-term strategic planning. At present, the domestic beauty equipment market is basically occupied by international brands such as RIFA, Luna, Kohli, Hitachi, and FEYO. Statistics show that the profits of China's have always been earned by imported products.



Vissman--the leader in China's beauty equipment market

Who can create China's own beauty brand? The answer may be made by Beijing Beauty Equipment Co., Ltd. The beauty equipment under the brand, it not only has the smart beauty equipment that can be seen everywhere in this office, even the founder's desk is also OCC. Various parts of beauty equipment take up most of the space. When asked what the founder thinks about beauty products, he can always tell you a lot. At present, the Viessman brand has been flooded with mainstream online platforms such as Taobao and praise, and countless red nets have planted grass for it. Using Word of Mouth to Cultivate Consumption Habits Unlike cosmetics, beauty equipment is very expensive to persuade consumers to buy beauty equipment for the first time. Consumers are skeptical that high-priced beauty devices really work. Consumers' recognition of beauty instruments is still in commercial promotion, and there are many types of beauty instruments on the market, which means that to promote new varieties in the market, more investment is needed to cultivate consumers. Compared with a large amount of energy in advertisements, Viesman brand believes that "word-of-mouth marketing" has a more obvious promotion effect on the sales of beauty products, truly provides users with profit margins, and realizes a win-win situation. Aiming at the middle and high-end market, differentiated competition After understanding the current situation of China's smart beauty and hairdressing market, the beauty equipment manufacturer - Beijing clearly defined the positioning of beauty and hairdressing equipment at the beginning of the company: so that Chinese women do not have to go to beauty salons for consumption. They can do beauty spa anytime and anywhere at home. Viessman is an influential brand in China. It cuts into the mid-to-high-end market, refuses to compete with other local brands on price, and attracts consumers through excellent product quality.


Beijing Beauty Equipment Co., Ltd. specializes in the innovation and development of beauty instruments and instrument applications. The company is headquartered in Beijing, Guangdong. The company has office centers, experience centers, training centers, Production center, R&D center, after-sales center. The total area is 4000 square meters. After several years, it has become a well-known beauty equipment service provider in the industry.

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