"Beauty economy" is in power, and home beauty devices will continue to be popular in 2021

From the original facial steamer and water replenishing device to the current facial washing device, iontophoresis device, radio frequency beauty device, LED phototherapy device, EMS microcurrent beauty device... Nowadays, household beauty devices with various functions have emerged on the market . Beauty instrument manufacturers also rely on celebrities/KOLs to bring goods, and they have a strong sense of presence on major social network platforms and reality shows. In the eyes of many people, the popularity of beauty instruments is closely related to the public's change in medical beauty. As the understanding of "beauty" becomes more diversified, the public's acceptance of medical aesthetics projects is getting higher and higher. According to the statistics of iResearch Consulting, the number of medical beauty users in China reached 13.672 million in 2019, and the scale of the medical beauty market also reached 176.9 billion yuan (the currencies involved in this article are all RMB). It is estimated that by 2023, there will be as many as 25.483 million medical beauty users in China (CAGR from 2019 to 2023 is 16.8%).

Is the home beauty instrument an "IQ tax"?
Everyone's skin type is different, whether it is skin care products, beauty equipment or medical beauty items, even if the same product or item is used, the final effect may be different. Manufacturers are also taking advantage of this and have done a lot of promotion on the Internet. It is difficult for consumers to judge whether these products are suitable for them. Is home beauty instrument an "IQ tax"? We have to start with the technical principle of the beauty instrument.

·Technical principle of beauty instrument
There are different forms and functions of beauty instruments on the market. According to the functions and applied technologies, they can be divided into five categories (according to functions) and ion export/ Import, EMS microcurrent, RF radio frequency, fractional laser, LED phototherapy, sonic vibration six categories (by technology).

These beauty instruments are all supported by scientific theories, such as LED phototherapy and fractional laser technology have already had a lot of market verification in the field of medical beauty; radio frequency technology has been maturely used in the Thermage project in medical beauty; EMS microcurrent although It is short-lived, but has been shown to stimulate the tiny subcutaneous muscles that stretch the skin and reduce wrinkles. However, perhaps everyone is more concerned about how effective these technologies will be in everything from medical devices to consumer electronics?

In order to eliminate potential safety hazards, household beauty instruments need to strictly control product parameters. The challenge faced by manufacturers is how to achieve the effectand security balance? Manufacturers with strong technical strength will do better in terms of product efficacy and safety, so that consumers can use it with confidence and can use it effectively. Specifically, different household beauty instruments have different technical difficulties. For example, the difficulty of radio frequency beauty instrument lies in the design of electric field and energy temperature control, the difficulty of EMS microcurrent beauty instrument lies in the combination of current frequency and waveform, the difficulty of LED phototherapy is the number of lamp beads and the duration of light, and ion import/export Because of the limitations of the current technology, the effect of its import/export is mediocre. In short, whether the home beauty device is an "IQ tax" mainly depends on whether the manufacturer can balance efficacy and safety. As long as whoever achieves the balance first, whoever can seize the market opportunity.

At present, most household beauty instruments in my country are temporarily classified into the category of small household appliances, and are tested using household appliance safety standards (GB7406.1-2005 "Safety of Household and Similar Electrical Appliances - General Requirements" and GB7406.15-2008 Safety of Electrical and Similar Electrical Appliances - Particular Requirements for Skin and Hair Care Appliances"). These standards do not make specific restrictions on the metal release temperature control device of the beauty instrument. In this regard, some people in the industry are worried that under such conditions, manufacturers can only implement internal or foreign standards, which is prone to applicability problems.

There is a lack of clear industry standards in the household beauty instrument market. Therefore, if the market wants to develop in a healthy and orderly manner, it still needs the efforts of relevant departments and institutions. At present, the "face value economy" that emphasizes personalization is becoming another new trend in the current Internet industry. The new generation of post-95s and post-00s consumers pursue individual trends, quality of life, and focus on the characteristics of appearance, which will lead to the explosion of the home beauty instrument market in the future become possible. For manufacturers, the most important thing now is to focus on quality and product positioning. Beauty Equipment Co., Ltd. is a manufacturer of beauty equipment that integrates R&D, production, sales and service. It has successfully developed And produced professional beauty equipment such as radio frequency beauty equipment, ultrasonic beauty equipment, laser beauty equipment, beauty slimming equipment, anti-aging ultrasonic beauty equipment and various beauty salon beauty and body equipment, many products have passed FDA, CE, CCC, UL, SGS and other certifications, widely used in hospital dermatology, plastic surgery and other beauty and body institutions