What kind of warning does the chaos behind the popularity of beauty instruments give to beauty lovers?

Make-up device, cleansing device, face steaming device, hair remover, face-lifting device... Don't be surprised if you see several of these products on women's dressing tables. This is a new toy for many young female consumers. Since 2015, after Refa, Panasonic, Tripollar and other international brands entered China one after another, the Chinese beauty device market has ushered in a period of rapid growth, and it still maintains a vigorous growth momentum. According to Tmall data, the market size of household beauty devices will reach 8 billion in 2020, with a compound annual growth rate of 30%.

However, my country's supervision in this field seems to have failed to fully keep up with the speed of market development. Problems such as poor product quality and false propaganda have caused chaos in the industry. Recently, data from Pinduoduo Beauty shows that since the 2021 New Year’s Day, skin care products, make-up, and electronic beauty devices have become popular New Year’s products, and sales of home beauty-related products such as facial cleansers, beauty devices, hair removal devices, and leg beauty devices have increased by 4 times year-on-year above. Especially in the context of the epidemic, many consumers who used to go to beauty salons may choose to turn to home beauty. Data from Tmall International shows that the 2020 National Day Golden Week is the first long holiday after the epidemic, and sales of imported beauty devices have increased by 930%. Tmall data shows that in 2020, the market size of household beauty devices will be 6 billion to 8 billion, with a compound annual growth rate of 30%. Among them, only in November, the monthly transaction amount reached 1.5 billion, a year-on-year increase of 71.3%.
It can be seen that although people are subject to multiple restrictions on outdoor travel due to the impact of the new crown epidemic, the epidemic has not hindered people's pursuit of the quality of appearance.

However, behind the savage growth of household beauty instruments, there are hidden safety concerns caused by the lack of market regulations. At present, the editor has seen on social platforms such as Xiaohongshu and Zhihu that many consumers have sounded the alarm on CCTV. The microcurrent beauty instrument is low in cost and has no technical content. It is a comment on paying IQ tax. Although consumers are controversial about the effect of beauty instruments, the industry lacks regulations. But as a blogger shared in Xiaohongshu, the skin condition has always been affected by many factors, or it can be said that beauty and skin care itself is metaphysics. "Consumer perception is greater than fact" is the status quo of the entire beauty instrument and even the beauty industry. Following the vague concept, the battle in the beauty instrument category market is far from over. It is foreseeable that more beauty instruments will appear in 2021. Warn the majority of beauty-loving sisters, when using beauty instruments, be sure toIt is necessary to choose the brand of a big factory and choose a regular beauty instrument, and use it under the correct guidance of a beautician, in order to truly achieve the effect of beauty