Zhenhuimei tells you what are the possible reasons for the loss of customers in beauty salons

There are often beauty salons that purchase all the beauty equipment on the market, and spend money on decoration regardless of the cost of the environment, but there will still be a loss of customer groups, resulting in a sharp drop in revenue for the beauty salon. The beauticians and beauty products in the store are all aimed at the consumption characteristics of ear products. After comparing good products, the decoration and atmosphere of the store are aimed at middle-level customers. If you are like the owner of this store, start to choose low-priced products to attract consumers. Such an action is undoubtedly equivalent to restarting the store.

First of all, the hardware and software facilities in the store are very good choices. But now it is suddenly moving towards the low-end crowd, let alone wasting such a good hardware facility. Beauticians also don't like this kind of sales method, and it is difficult for them to suddenly change their thinking to serve low-end consumer groups. The final result will be marketing to the work enthusiasm of beauticians, leading to the decline in the operation of beauty salons, and the possibility of loss of beauticians.

Secondly, to develop new customers, do not lower your own value. If this happens in your beauty salon, you might as well maintain the status quo with the phenomenon of this store. Now that a batch of "Bai Fumei" has left, it might as well attract another batch of "Bai Fumei" to come back. This is a better solution. Because, apart from the loss of the group of "Bai Fumei" in the franchised beauty salon, the rest of the conditions have not changed at all. In such a big city, is there only a few rich owners? In fact, the boss must not have the mentality of being afraid of developing big customers.

Finally, to solve the phenomenon of losing a large number of customers, it is not to waste services on the "diaosi" crowd. The most urgent thing to delay is to find and develop consumer groups, and at the same time develop the low-end customer groups in the store, and develop their consumption ability from it. To solve the problem, you need to choose the key point, instead of saying that if you have a bag on your thigh, you need to amputate it. Beauty parlor managers, after such a situation occurs in the beauty parlor, don't lower your value and bring down your beauty parlor.

Still taking that store as an example, the loss of customer groups in the beauty salon led to a sharp drop in revenue for the beauty salon. The beauticians and beauty products in the store are all aimed at the consumption characteristics of ear products. After comparing good products, the decoration and atmosphere of the store are aimed at middle-level customers. If you are like the owner of this store, start to choose low-priced products to attract consumers. Such an action is undoubtedly equivalent to restarting the store.

The hardware and software facilities in the store are all very good choices. But now it is suddenly moving towards the low-end crowd, let alone wasting such a good hardware facility. Beauticians also don't like this kind of sales method, and it is difficult for them to suddenly change their thinking to serve low-end consumer groups. The final result will be marketed to the work enthusiasm of beauticians, resulting inWith the business going down, beauticians may be lost.