Laser Beauty Machine Supplier - Beauty Equipment ManufactureAttracting the two giants of Tencent and Xiaomi to enter the game, is the home beauty instrument really so fragrant?
With the increasing awareness of beauty, skin care and makeup have gradually failed to meet the needs of women. More professional hair removal, skin rejuvenation, eye bag removal, and wrinkle removal have become new demands. However, the use of professional equipment in beauty salons is not only expensive, but also not conducive to the privacy protection of consumers. Therefore, household beauty equipment with lower prices and convenient use at home has become a new favorite of consumers.
According to the latest data released by Tmall, the market size of domestic beauty devices in my country will be 6 billion to 8 billion yuan in 2020, with a compound annual growth rate of 30%. It is estimated that in 2021, the market size of domestic beauty devices in my country will be close to 10 billion yuan, and by 2026, this figure is expected to exceed 20 billion. During the 618 period this year, the sales volume of the beauty instrument category on the JD platform exceeded 500,000 pieces, with sales exceeding 200 million. While my country's household beauty devices are growing rapidly, the penetration rate of my country's household beauty devices is still very low. The data shows that the current penetration rate of household beauty instruments in Japan is 11%, that in the United States is 20%, and that in my country is less than 4%. It is not difficult to see that there is still huge room for development of domestic beauty instruments in my country. Therefore, the field of household beauty instruments has attracted many companies to enter. According to the data from Tianyancha, in 2019, the number of registered companies related to household beauty devices was close to 3,000, a year-on-year increase of 52.5%. Affected by the epidemic in 2020, the number has declined, but there are still as many as 2,300. It is not difficult to understand why the two giants, Tencent and Xiaomi, have taken a fancy to the home beauty instrument market. In fact, Xiaomi invested in the beauty instrument brand "AMIRO" as early as 2017. In January this year, Xiaomi also invested in COSBEAUTY, a beauty instrument research and development company. The investment was led by Xiaomi, followed by Shunwei Capital and Xinzhiyuan. billion.
Favored by capital, domestic brands are rising
Similar to the beauty market, my country's home beauty instrument market was initially monopolized by foreign brands. In 2013, Clarisonic, an American household beauty instrument brand, entered the Chinese market. The brand focuses on facial cleansers and has been leading the facial cleanser market in my country for many years. In the same year, Swedish brand Foreo also entered the Chinese market. my country's household beauty instrument market is slowly waking up. In 2015, Japan's Yameng YA-MAN, Panasonic, ReFa, Israel's Tripollar and other home beauty instrument brands entered the Chinese market one after another, and my country's home beauty instrument market began to grow rapidly. But at that time, entering China earlierForeign brands in the market have almost monopolized the domestic beauty instrument market in my country.
However, although foreign brands have entered the game early, their prices are generally relatively expensive. For example, in the flagship store opened by Yameng YA-MAN on Tmall, the cheapest eye beauty instrument is priced at 1899 yuan, and the most expensive product is priced at 1,899 yuan. It is over ten thousand. The beauty instruments of brands such as Panasonic and Philips also cost thousands. As a result, only a small number of consumers use home beauty instruments. This also gives domestic beauty instrument brands an opportunity in the mass market. Some domestic brands focus on beauty instrument products that are priced at several hundred yuan, which has greatly increased the user penetration rate of home beauty instrument products, especially attracting more young people and student parties to purchase.
