Laser Beauty Machine Supplier - Beauty Equipment ManufactureThe chaos behind the hot beauty instrument
The epidemic has stimulated the rise of "home beauty"
Recently, data from Pinduoduo Beauty shows that since the 2021 New Year’s Day, skin care products, make-up, and electronic beauty devices have become popular New Year’s products, and sales of home beauty-related products such as facial cleansers, beauty devices, hair removal devices, and leg beauty devices have increased by 4 times year-on-year above. Especially in the context of the epidemic, many consumers who used to go to beauty salons may choose to turn to home beauty. Data from Tmall International shows that the 2020 National Day Golden Week is the first long holiday after the epidemic, and sales of imported beauty devices have increased by 930%. Tmall data shows that in 2020, the market size of household beauty devices will be 6 billion to 8 billion, with a compound annual growth rate of 30%. Among them, only in November, the monthly transaction amount reached 1.5 billion, a year-on-year increase of 71.3%. The strong purchasing power has attracted domestic and foreign manufacturers to enter the market one after another, and many of them entered the market across borders. Data show that in the first half of last year, the number of new brands of imported beauty devices on Tmall International increased by 69% year-on-year, the number of new products released increased by 129% year-on-year, and the transaction volume of new products increased by 606% year-on-year. As of October 2020, there are more than 80,000 companies related to beauty devices in my country, a year-on-year increase of 41.6%. In addition to professional beauty device companies, many familiar home appliance brands such as Panasonic, Haier, Hitachi, etc. have successively launched beauty device products, and international cosmetic giants such as Shiseido, Procter & Gamble, and Kao have also proposed cross-border production of beauty products in 2020. instrument plan. It can be seen that although people are subject to multiple restrictions on outdoor travel due to the impact of the new crown epidemic, the epidemic has not hindered people's pursuit of the quality of appearance. However, behind the savage growth of household beauty instruments, there are hidden safety concerns caused by the lack of market regulations.
Security risks under the blue ocean
In 2020, CCTV News "Weekly Quality Report" once exposed 10 beauty models on the marketRong Yi said that after the evaluation, 6 models released high levels of nickel, which could easily cause skin allergies, and some products even exceeded the standard by nearly 40 times. It is reported that nickel is a heavy metal element that can easily cause skin contact allergies. Long-term or repeated use of products with nickel release levels that do not meet the requirements can easily cause allergic symptoms, and even cause serious bodily harm.
Although consumers are controversial about the effect of beauty instruments, the industry lacks regulations. But as a blogger shared in Xiaohongshu, the skin condition has always been affected by many factors, or it can be said that beauty and skin care itself is metaphysics. "Consumer perception is greater than fact" is the status quo of the entire beauty instrument and even the beauty industry. Following the vague concept, the battle in the beauty instrument category market is far from over. It is foreseeable that more beauty instruments will appear in 2021.
