Do you know how important beauty equipment is to beauty salons-Beijing Zhenhuimei Beauty Equipment Co., Ltd.

With beauty salons opening one after another, the business managers are really stressed. If the beauty salon wants to survive, it must have its own survival strategy, that is, its own characteristics, in order to stand out in the beauty salon! When it comes to survival strategies and characteristics, I think there are only two aspects, one is service and the other is technology. At present, the service of the beauty salon is first-class and obvious to all. Then the rest is technology, a good Is it really so important to a beauty salon?

The editor who is keen on major beauty fairs has also met many beauty salon owners. In the communication, the number of beauty salons that only provide manual services is decreasing year by year. The beauty salons that introduce high-tech beauty equipment projects are like cow hair. First, a set of data is used to analyze why beauty salons need beauty equipment.

2012~2017 Survey on the operation of beauty salons in China:

The survival rate of beauty salons that only use manual operations is only 9.6%, and the survival rate of beauty salons that introduce high-tech beauty equipment items is as high as86.6%, the difference in survival rate between the two is span>77%.

Profit ratio of cosmetic items: new items for breast enhancement and weight loss accounted for32.8%, new skin whiteningItems account for 27.2% , the new items of basic nursing accounted for 21%,SPAMoisturizing new items account for15%, other new items account for 4%.

The priority of beauty salons to introduce beauty equipment projects is:body sculpting and weight loss, freckle removal and whitening, intelligent physical therapy, wrinkle removal, hydration, foot massage, and other projects.

Beauty salons change the way and proportion of business conditions: Introducing high-tech beauty equipment( 42.6%), promotion, transfer, cost increase( 37.4%), introduce senior talents, increase store management[!--分页符--]( 12.7% ), increase service intensity( 6.4%), increase management ( 0.9% ) .

The above data all show that the impact of high-tech beauty equipment on the survival rate and profit margin of beauty salons is increasing.Therefore, beauty equipment can be said to be a powerful "sword" for beauty salons to break the deadlock. Since it is said that beauty salon equipment is really important to the survival rate of beauty salons. Having said so much, what are its advantages?

Advantage 1: save money

Maybe the salon owner thought I was lying when I said "save money". The existing beauty instruments on the market range from1000Yuan to10000 Yuan and hundreds of thousands of yuan. In the later stage, it is necessary to purchase related consumables. Where did the money come from?

The difficulty in recruiting beauty salons is well known. Not only is it hard to recruit, it's also hard to manage. The beautician packs up and leaves when he disagrees, and may even take away other girls in the shop.

For beauty salons, the intelligent operation of high-tech machines does not require beauty salons to spend a lot of money to train beauticians to operate the machines.The loss of skills brought to the beauty salon by the master Rong after his job-hopping is kept to a minimum. If the beautician changes jobs, the technical advantages of the beauty salon still exist.

Advantage 2: Save time

In the past, many traditional grooming methods took too much time. One operation takes over an hour, and it takes a long time to complete a project. The effect that these methods bring is not as good as existing cosmetic instrument. For example, traditional care items such as slimming, slimming, whitening and freckle removal. Consumers are no longer satisfied with products used alone.

Therefore, fast fashion photoelectric beauty is a major trend in the photoelectric industry for the beauty needs of the new generation of consumers. Fast fashion is for all beauty lovers. It can be used for makeup, dressing or beauty. Beauty is the management of the face and body, and clothes are the elements of fashion without conflict. Compared with traditional beauty methods, high-tech beauty machines have reached a very high level in both methods and beauty effects.

Advantage 3: Labor-saving

The beauty equipment sales market at this stage has long been saturated, but this is only for old products, and the market demand has always existed objectively.

, breast enhancement, freckle removal, and skin rejuvenation are all very traditional care items, but the effect of using traditional products alone is not good, and it is necessary to use equipment to improve efficacy, which is also driving Favorable factors for the development of the instrument market.

For exampleELight and RF are popular technologies, which has more benefits than traditional photon technology, can reduce skin damage, and the treatment depth can reach the epidermis, which is good for wrinkle and facial The improved medical effect is more obvious, and can achieve zero damage. After surgery, life can only be restored. The operation of today's beauty equipment has become intelligent and simple.

It does not rely on simple traditional techniques: kneading, kneading, and pressing, which greatly reduces the labor load of beauty salons.

Simply speaking, there are three major advantages of general beauty equipment: For the intelligent operation of beauty equipment, it does not cost much to train beauticians to operate the beauty equipment. Simple operation, time-saving and labor-saving, easy to use.