Beauty equipment from manual to automatic, is it really the progress of technology? -Beijing Zhenhuimei Beauty Equipment Co., Ltd.

With the development of science and technology and the improvement of people's living standards, women's pursuit of beauty is becoming more and more urgent, and beauty techniques are constantly being updated and developed. Therefore, more and more people are making great efforts in beauty. Many people go to beauty salons for special beauty treatments and use various beauty equipment to maintain and care for skin.

Across the beauty device industry, smart beauty devices continue to emerge and sell well, from Clarisonic Colerige, foreorele facial cleanser, to ReFa Rifa, a microcurrent-inspired electronic roller, or various types of facial steam.

In addition, its application technology continues to innovate, sound micro-vibration", negative ions", " "Red light" and other more professional words are very popular among young consumers. It is not difficult to see that the beauty care of domestic consumers has gradually transitioned from "manual skin care" to "smart skin care", and smart beauty products seem to be coming to "spring".

Data from market research organization IBIS Worl applies this insight. In 2017, the output value of my country's beauty products processing industry exceeded US$10.2 billion, a year-on-year growth rate of 6.9%. Looking back over the past 5 years, the manufacturing industry has grown strongly, with a compound annual growth rate of 9.2%. From 2018 to 2022, the annual growth rate of sales of beauty products in China is expected to reach 7.8%.

The so-called demand determines the market. Smart cosmetics are very popular in China and cannot be separated from consumers. Among the consumer groups with a large population base, the proportion of young people who pay attention to technology, health and quality of life is growing rapidly.

They pay more attention to their external image and excellent consumption psychology. They love smart home products more than other age groups. They are also eager to get trend knowledge and relevant recommendations from various social networking sites. Nowadays, with the transformation of e-commerce and overseas shopping, it is more time-saving and labor-saving to buy products of international brands, which also accelerates the sales growth of smart beauty products to a certain extent.

The growth of the market will inevitably attract enterprises and brand layout, which also shows that a new round of competition is quietly going on, but healthy competition will bring better products, and counterfeiting and shoddy behavior will affect the overall development process.

Smart beauty products have not been popular in China for a long time. Compared with the increasing transparency of the cosmetics industry, their own high-tech attributes are like a veil of mystery. Without a full understanding of how it works, consumers can easily be fooled by the effects of exaggerated claims.

But this does not blindly negate smart beauty products. With the development of the industry, beauty products under high technology will still become the trend of the times. Enterprises and brands should consider how to adjust and develop to meet the needs of consumers and provide high-quality products on the premise of ensuring quality.